• About Us
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Beauty lies in the eye of the beholder.

So, is it only that person who gets to decide what is beautiful?

We are often sold the idea of beauty in a certain way. A way that is defined with a certain colour, shape, size etc. However, beauty lies in uniqueness! It is the journey to accepting yourself for exactly who you are and that is beautiful.

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As a brand, JOY has never tried to sell ideas of beauty that put you in a set box. We provide personal care products that help you maintain your beauty and not accentuate it. Our journey began way back in 1988 with a strong belief in providing the best in personal care, we were established by RSH Global in Kolkata. Our team wanted to bring about a revolution to deliver the best of consumer hygiene and personal grooming for both men and women globally at an affordable price.

Over the years we on-boarded celebrities like Anushka Sharma, Bharti Singh, Mithila Palkar and Kriti Sanon as our brand ambassadors. Sharing and supporting the same ideology of 'Beautiful by Nature' we joined hands with these independent, fearless, strong, unapologetic women to voice our belief, help break stereotypes and redefine the meaning of true beauty.

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Do you know
what drives us?

It's the love we receive from our consumers that keeps us going! We are the 6th largest Indian-origin skincare brand that is proud to have an in- house manufacturing facility, as well as marketing & selling units.

We continue our journey of redefining beauty every day
and ask you to be a part of it like you've always been!

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